Cowboy E-Bike Stories

A Case for Reinvention

It takes guts to leave the career you know to open a restaurant, and true dedication to survive let alone make it a rousing success. That’s precisely what John Prigogine did in opening OLD BOY in Brussels with his business partner Xavier Chen. While their journey hasn’t been quite as dramatic as its South Korean action thriller namesake, it’s certainly had its twists and turns. When the pandemic hit, it took an even greater resolve than what they had to muster in the early survival days. Luckily, John knows what it takes to reinvent. We spoke with him at the one-year mark of his restaurant opening, then again this summer to hear what it took to give his restaurant concept another look to make sure the Bruxellois could come back for another taste.

Lese Johns Story